Trading Company Redburn Atlantic Maximizes Efficiency with Workflow Integration

01. Company

Redburn Atlantic was created through the merger of Redburn Limited and Atlantic Equities LLP, which was announced on 26 April 2023. The company is a transatlantic broker, which offers clients broader and deeper research coverage, market leading corporate access and experienced research sales together with compelling agency execution capabilities.

By uniquely seating both US and European research together in London, Redburn Atlantic provides research and execution services for around 700 institutional investors with distribution teams based in London, New York, Boston, Paris, Frankfurt, Geneva, and Madrid. The combined teams comprise over 90 research analysts, 43 distribution and 14 corporate access professionals.

02. Challenge

As a sophisticated technology user, Redburn Atlantic realizes the crucial role that technology plays in today’s hybrid work world. The company noticed that its users weren’t interested in navigating the separate apps on their desktops but, instead, wanted workspaces that could bring together relevant functionality regardless of the app. Redburn Atlantic saw that creating an intelligent, integrated desktop for their traders could have a significant impact upon information analysis and decision making. Central to making this work was the realization that these workspaces should share one common set of data.

03. Vendor Evaluation

Redburn Atlantic was familiar with the world of desktop integration and the power of interoperability. After an extensive evaluation, the team concluded that interop.io was “five years ahead” of its main competitor and could successfully deliver the solution to meet its needs. They also noted that interop.io had a significantly better experience in integrating the two core apps Redburn Atlantic wanted to integrate – Fidessa and Bloomberg. This meant that Redburn Atlantic was able to quickly develop POCs to showcase the integration.

In this video, Will Winzor-Saile, Partner at Redburn Atlantic, discusses how interop helped his firm maximize trader potential.

04. Solution

The immediate requirement was to integrate Fidessa and Bloomberg so that users could get a single, combined view across news and analysis together with order and trade status for each client. This meant that when a trader received an order or basket, they could get all the relevant information to execute it with a single click. Achieving this greatly helped them with their client interactions, especially in volatile market conditions.

Subsequent phases included integration with Redburn Atlantic’s in-house apps which ensured that traders were getting the best possible execution outcomes for their clients. One example is an in-house app that the team delivered within Fidessa. It synchronized trader workflows, mainly around instrument, allowing them to see all the information they would usually see in Bloomberg without requiring any retyping.

Through interop.io, Redburn Atlantic traders can also access a notifications center and select alerts from various systems, including the risk system, new orders and other systems that perform static data checks.

Finally, the team has also integrated email and chat apps which means that Redburn Atlantic traders can provide a much more immediate, personalized and relevant experience for their clients. This goes to the heart of Redburn Atlantic’s value proposition and has been central to retaining and growing its client base.

05. Outcome

Integrating Fidessa, Bloomberg and the subsequent in-house micro apps facilitates more productive client conversations thanks to the easy access traders have to information about their interests and holdings, as well as any previous communication with them. It also enables more efficient market analysis, allowing for better and faster decision-making process. Will Winzor-Saile, Partner at Redburn Atlantic comments, “interop.io has become indispensable to our traders, fostering a sense of confidence in their ability to accomplish tasks with ease.”

06. Future Plans

Redburn Atlantic is determined to continue leading the pack in the desktop integration space. Its plans include further integration with its own in-house apps together with CRM and chat functionality. “I think this is the new normal. We expect apps to interoperate everywhere else in our daily lives, so why shouldn’t they on the trading desktop,” said Winzor-Saile.