On your desktop you can receive messages from so many different sources, email, slack, Microsoft Team, any other number of messaging tools.  Once read, you need to action the message, you determine what apps are required and you open up each one, copy and pasting in information to get the right information to deal with the request. Glue42’s Global Notification System aggregates messages and allows you automatically open all appilcations required with the right information with just a click of a button.   For example, I have a rule in Outlook that puts complaint messages in a complaint folder.  The Glue42 plug in for Excel reads from the this folder and notifies you, the Global Notication System recognises this as a type complaint and opens all the right applications at the right screen for that customer so can deal with the request.