Brokerage firms need to maximize the value they provide to their customers and fast. Traders must combine in-depth knowledge of their client’s needs, trading habits and objectives, along with comprehensive knowledge of markets, tradeable instruments and trends. Unfortunately, critical information, like order details, TCA, client profiles and market intelligence often sit in multiple, disconnected applications. Traders must therefore constantly switch, search and copy/paste between them sometimes dozens of times in just a single client interaction.  This reduces the speed and effectiveness of the service they can provide and increases the error count.  In today’s high volume, high volatility environment, firms need to be able to act with certainty and speed and often as part of a distributed workforce.